Fruitless labelling from M&S

Spotted this juice label. Surely M&S mean “with fruity bits” rather than “with juicy bits”? After all, the product is JUICE, isn’t it!


One thought on “Fruitless labelling from M&S

  1. What you need here is a venn diagram of fruit component parts to help clarify thinking. I would argue that juice is ‘a fruity bit’. ‘With non-juice fruity bits’ loses some of the marketing magic?

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