Spotted this juice label. Surely M&S mean “with fruity bits” rather than “with juicy bits”? After all, the product is JUICE, isn’t it!
Fruitless labelling from M&S
Finventing
Fin, inventing (and just venting)
What you need here is a venn diagram of fruit component parts to help clarify thinking. I would argue that juice is ‘a fruity bit’. ‘With non-juice fruity bits’ loses some of the marketing magic?