Badvert double whammy

Seems to have been a week for bad adverts (or “badverts”, as I have decided to call them).

First I saw the Nature Valley advert, proclaiming “We wanted to increase deliciousness by 200%… So we put two bars in each pack”. How embarrassing that they messed up their percentages! It would have been safer to use words like “doubly delicious”, but they threw in a spurious statistic instead. Still, it got them lots of unexpected publicity.

Then I saw a puzzling proposition from Orange: “Free iPhone for just £25 a month”. Has inflation spiralled out of control? £25 a month seems steep for something which was free four words earlier. That can’t be right. Maybe they mean “free” as in freedom, so the handset is not locked to their network and is “jailbroken” so that it is freed from Apple’s functionality shackles? No, and No. And yet freedom seems a reasonable expectation from a company whose parent is called “Everything Everywhere”…