For some time I’ve held Domino’s in high regard for the ease of their online pizza ordering. Fun and functional, I thought. Today I experienced an acute counter example from my attempt to order a pizza on the way home from work.

Step 1 – Start the iPhone app – denied!

Step 2 – Upgrade the app – denied!

Step 3 – Realise they’ve created a new app rather than updating the previous one

Step 4 – Download the new app – denied!

Step 5 – Give up on app and decide to use web browser, only to be told…

Aaaaargh! I persevered and ordered successfully eventually. Would have been far quicker to place my order by phone – but smartphones aren’t really for phoning, are they?! In the end the pizza was ok, but the ordering process for once left a bitter taste in my mouth!